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        <title>Intentional</title>
        <description><![CDATA[Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.]]></description>
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        <itunes:summary><![CDATA[Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.]]></itunes:summary>
        <itunes:subtitle></itunes:subtitle>
        <itunes:author>Adam Sughito</itunes:author>

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            <itunes:email>hello@intention.al</itunes:email>
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        <itunes:keywords>Business,Entrepreneurship,Marketing</itunes:keywords>

        
        
            
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            <title>Intentional Advertising Masterclass: Introduction</title>
            <description><![CDATA[  Welcome to Intentional.

This is the first in a series of 'Masterclass' style videos to help you to convert more of your potential when advertising online.

In this series we share the strategies and mindsets we have used to invest in millions of dollars in digital advertising on behalf of our clients. You're going to learn everything from Working with Algorithms, to unlocking your unique Brand voice, to fixing your Marketing Funnel to creating great ads!

If its time for you to take action and you need the help of an agency, contact the team here:
http://intention.al  ]]></description>
            <content:encoded><![CDATA[  Welcome to Intentional.

This is the first in a series of 'Masterclass' style videos to help you to convert more of your potential when advertising online.

In this series we share the strategies and mindsets we have used to invest in millions of dollars in digital advertising on behalf of our clients. You're going to learn everything from Working with Algorithms, to unlocking your unique Brand voice, to fixing your Marketing Funnel to creating great ads!

If its time for you to take action and you need the help of an agency, contact the team here:
http://intention.al  ]]></content:encoded>
            <itunes:summary>Welcome to Intentional.

This is the first in a series of &#39;Masterclass&#39; style videos to help you to convert more of your potential when advertising online.

In this series we share the strategies and mindsets we have used to invest in millions of dollars in digital advertising on behalf of our clients. You&#39;re going to learn everything from Working with Algorithms, to unlocking your unique Brand voice, to fixing your Marketing Funnel to creating great ads!

If its time for you to take action and you need the help of an agency, contact the team here:
http://intention.al</itunes:summary>
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            <pubDate>Fri, 06 Mar 2020 09:04:40 +0000</pubDate>
            <castbox:tid>237576590</castbox:tid>
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            <itunes:season>1</itunes:season>
            
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            <title>02. How to work with Algorithms: Intentional Advertising Masterclass</title>
            <description><![CDATA[  In Part 2 we share: The fundamental difference between advertising online vs offline, how to work with the algorithms, what is a clean 'Line of Sight', and how to check your ad accounts for relevancy

"Introduction to the Ad Auction" by Hal Varian:
https://www.youtube.com/watch?v=a8qQX...

If its time for you to take action and you need the help of an agency, contact the team here:
http://intention.al  ]]></description>
            <content:encoded><![CDATA[  In Part 2 we share: The fundamental difference between advertising online vs offline, how to work with the algorithms, what is a clean 'Line of Sight', and how to check your ad accounts for relevancy

"Introduction to the Ad Auction" by Hal Varian:
https://www.youtube.com/watch?v=a8qQX...

If its time for you to take action and you need the help of an agency, contact the team here:
http://intention.al  ]]></content:encoded>
            <itunes:summary>In Part 2 we share: The fundamental difference between advertising online vs offline, how to work with the algorithms, what is a clean &#39;Line of Sight&#39;, and how to check your ad accounts for relevancy

&#34;Introduction to the Ad Auction&#34; by Hal Varian:
https://www.youtube.com/watch?v=a8qQX...

If its time for you to take action and you need the help of an agency, contact the team here:
http://intention.al</itunes:summary>
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            <pubDate>Fri, 06 Mar 2020 09:02:31 +0000</pubDate>
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